Technical SEO
Without a doubt, technical SEO forms the foundation to every website. Not only does it help drive traffic, but it also ensures that when the traffic hits the site, website performance is at its optimal in order to give your customers the best possible experience.
Technical audits
Our technical audits are designed to get right beneath the skin of your website. As mentioned, Technical SEO is the foundation, the backbone of your website and it is with absolute certainty that we believe, this is one area that you need to carry out really in-depth analysis.
SEO is constantly changing. What used to be considered best practice is now black hat and serverly damaging to your site ... keyword stuffing and paying for links to name a few examples. During our technical audits we analyse front end factors such as content, keywords and meta data, back end factors such as hosting and indexing and outside factors such as rankings and link quality. This audit helps us to identify current areas of weakness and areas of opportunity.
Crawl rate optimisation
How often Google crawls your website is crucial. Whilst Gary Illes notes that there is no “official” Google description for Crawl Rate, he does break it down into three main areas: Crawl Rate Limit, Crawl Rate Health, Crawl Demand. Analysing each of these areas helps us to craft a crawl rate optimisation plan.
Ignore crawl rate optimisation at your peril, the results can lead to a decrease in your average daily crawl allocation, decrease in your indexation rate, and ultimately, a decrease in your rankings and organic traffic.
Mobile first
Around 57% of purchases from retail websites come from mobile. In younger, Instagram driven, fast fashion businesses, I have seen this number rise as high as 80%. For this reason, it’s important to cosider mobile first when thinking about driving traffic to your website.
Google first started getting serious about mobile back in 2015 when they released a mobile related algorithm change. Coining the phrase “mobileaggedon”, savvy digital marketers jumped on the trend early.
Shortly after this, Google released its mobile-first indexing plan. Since then, mobile traffic is now more popular than desktop.
Mobile is only going to become more critical. Having a Mobile-First approach to Technical SEO is one of the best investments that you could implement on your website.
Onsite optimisation
When evaluating your onsite SEO options, you should consider how easy it is for both customers and search engines to understand what the page is about, identify the keywords that are relevant to the page and consider the page worthy enough to rank well in the SERPs (search engine results pages).
Going beyond keywords, user experience and content relevancy is what we should be centring our content around. Search engines have become significantly more sophisticated, they no longer need to rely exact match keywords excessively scattered in a piece of content in order to identify the topic and relevancy of your content.
Moz, in their article “What is on-site SEO?”, discusses how in-depth, user-friendly, unique, authoritative, trustworthy and aligned with user intent, are the most important factors to consider when optimising onsite content.
Penalty prevention
Prevention is better than cure, they say. If you think you may be at risk of a penalty, either due to black hat tactics or genuine misfortune, we can help identify the areas that you need help with most and work with you to avoid penalties.
But what if you’re beyond prevention and you need to act on a Google Penalty immediately? We are experienced in disavowing links and lifting penalties, so we’re extremely well prepared when helping you with this.
We must remember to differentiate between a penalty and an algorithm update. Both result in lost rankings, however for two difference reasons.
Algorithm updates aim to reward those websites who meet Google’s“quality standards,” as defined by webmaster guidelines. Penalties are issued when a company’s website violates those standards.
The main difference is the way in which you fix each. With a penalty, you are given the opportunity to interact directly with Google via a reconsideration request. If you have lost ranking through an algorithm update, you will not have the luxury of a reconsideration request, instead you must work on your performance SEO as a whole.
Either way, we can help you with all of the above!
Click through rate optimisation
We can do all of the above in order to achieve the coveted spot in the SERPs, but if your Meta Copy is weak, you are unlikely to secure a click.
Our content writers know how to help you stand out from the crowd, they’re skilled in persuasive copy writing designed to encourage your customers to click on your ad and through to your site. Beyond copy writing, we also use the latest rich snippet schema mark ups in order to build out your ad, allowing you to demand more of the competitive, page one real estate.