What’s it all about?

Through over a decade of experience working client-side, find out why our founder and CEO decided to launch The Bloom. Discover how we are helping our clients to grow efficiently, using measurable KPIs, such as customer lifetime value. And how these metrics are used to carve out scalable acquisition and retention strategies, keep your customer at the heart of everything you do.

We’re an agency built on a crystal clear understanding of your needs. That isn’t an off the cuff statement; with over a decade of experience working with multiple digital agencies, our founder and CEO faced multiple underlying faults that restricted the growth and success of the brands that she headed up. Principally, agencies didn’t have an understanding of the brand or the products that they were responsible for promoting, “this proved a fundamental issue, our agencies didn’t know the first thing about our product, furthermore, there was a severe lack of passion for the company when we presented our brand, in the vain hope of injecting some excitement.”
To combat this, we encourage you to present your brand to us through immersion sessions and regular product updates and demonstrations. We want to feel your passion, your burning desire to reach new audiences and encourage existing customers, to remain loyal to your brand. Above all, we want to understand your why. Why is it that your brand exists? We’d love to find out more!

It’s no secret that the retail industry is in a period of struggle. Established brands are losing their way, allowing youthful start-ups to burst in and gain valuable market share. We’re continuing to lose major household names from the British high street at a rapid rate. There’s an underlying trend connecting all of these failing brands together: a genuine lack of customer understanding. The brands that are dominating our high street and fighting back are those who understand their customer’s needs and wants at needle-point precision. These brands are finding ways to deliver exemplary customer experiences, that appeal to their audiences. It’s no longer about stocking a product that their customer needs, it’s about promoting a lifestyle and delivering products that not only meets their needs, but also makes great instagrammable content.

Beyond the brand, efficiency (or lack of) is another reason why house-hold names are falling by the weigh-side. We pride ourselves on helping businesses to understand where you can save costs and where you can capitalise on existing success. Through the understanding of Customer Lifetime Value we can measure how efficient you are at marketing to your customer and whether you can afford to spend a little more, or whether you should be tightening your belt before spending your next pound.

Retailers are a powerful breed. There’s uncertainty sweeping across the industry right now, but those who are prepared to fight back are going to come back stronger and ahead of their competitors. If you’re ready to find out how we can push your boundaries and prepare you for the future of retail, get in touch, we would love the opportunity to review your current activity, meet up and hear more about your brand.

Tea, or Coffee?

Following years of client-side experience, I completely understand that finding the right partner to join your brand is a choice not to be taken lightly. We offer free consultations to walk you through your needs, the scope of your goals, and your budget, this way, you can trial out our services before you commit. We also make a great cup of tea and our coffee is better than Starbucks*

*IMO

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