Digital Audits

 

Whilst our digital audits are not strictly compulsory, we urge all clients to carry out one of our complimentary stage one digital audits. Clients who carry out one of our audits are most likely to capitalise most effectively from our services. It also ensures that everyone is singing from the same hymn sheet and working towards the same end goal.

Our stage one audits provide an unbiased view; a way of understanding the current state of play within your business. It helps us to identify the areas where your marketing efforts could be generating a better ROI, as well as highlighting quick wins and prioritising the longer term tasks into manageable chunks, ordered and categorised in a way that meets your needs as a growing business.

Following a stage one review, we offer clients a more detailed, deeper analysis of their business, where we detail the areas covered below. Our stage two audit can be tailored to your needs: we can analyse all areas or individual areas depending on your individual requirements.

We have listed some of the areas that we cover in each of these audits below.

Market Analysis

  • SWOT Analysis of Market

  • Seasonal / Topical Market Influence

  • Customer Behaviour (Device Usage, Path to Purchase, Channel Usage, Time to Purchase).

  • Search Landscape: How to Outperform your Competitors in Search

  • Competitor Analysis

Organic Search Opportunities

  • Current Rankings, Traffic Performance and Share of Voice

  • Technical Site Performance (e.g. Site Speed, Crawl Optimisation, Code Audit)

  • Content Performance (Breadth, Depth and Gap Relative to Keywords)

  • Link Profile Analysis

  • Link Building and Earned; Creative Content Opportunities

  • Keyword Priorities & Keyword Opportunities; What Can and Should You Be Focused On

  • Device Considerations – Mobile Vs Desktop Performance

  • Long Term Strategy for Success

Paid Search Opportunities

  • Campaign Structure

  • Identifying Customer Personas and Audience List Sources / Usage.

  • Keyword Targeting (Structure, Match Types, Negatives, Strategy).

  • Creative / Brand Messaging

  • Retargeting and RLSA Strategy

  • Platform Usage (Search, Youtube, GDN)

  • Shopping Feed Quality & Optimisation

  • ‘Quick Win’ Opportunities for Improved ROI

  • Long Term Strategy for Success

Social Media Opportunities

  • Campaign Structure

  • Interest / Demographic / Behavioural Targeting

  • ‘Lookalike’ Strategy

  • Audience Split Testing / Overlap

  • Use of CRM and First Party Data

  • Retargeting Strategy

  • Bidding Strategy

  • Creative – Usage, Format, Messaging

  • Platform Usage (e.g. Facebook, Instagram, Snapchat, Pinterest, Twitter, Periscope)

  • Measurement – KPIs And Reporting Suite

  • ‘Quick Win’ Opportunities

  • Long Term Strategy for Success

Conversion Rate Optimisation / User Experience

  • Multi-Channel / Attribution Implementation, Analysis & Actions

  • Tracking & Analytics – Basic Implementation Review

  • UX / CX – Major Factors Limiting Conversion Potential

  • UX / CX – Web Dev & Release Road Map for Improved Conversion Rates

As you can see, our Digital Audits come in all shapes and sizes. That doesn’t mean to say that you need everything all at once. Tell us what you’re looking to achieve and we’ll tell you an unbiased story of your current performance, supplemented with opportunities and strengths to improve your business.